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Modern
Terminal Markets
The
National Horticulture Mission was launched during 2005-06
for the holistic development of horticulture by adopting
an integrated approach duly ensuring backward and forward
linkages including marketing. In view of the immense
thrust being given to the development of horticulture
and other allied sectors, production of related commodities
is likely to see a quantum jump in the near future.
The high levels of production can be sustained only
if there is adequate infrastructure for post harvest
management and marketing. The NHM provides for setting
up of different types of markets viz. Wholesale Markets,
Rural Markets and Apni Mandis/Direct Markets. The present
marketing system is characterized by a long, fragmented
supply chain and high wastages. The system is also deficient
in providing a fair share of consumer price to the producer
and in ensuring high quality and hygiene of the produce.
This calls for an alternative marketing structure that
provides multiple choices to farmers for sale of produce
alongwith a comprehensive solution to meet key needs
of the stakeholders. With this in view, the Terminal
Markets (TM) have been conceptualized and introduced
as a new item under the NHM, which will be implemented
in a Public Private Partnership (PPP) mode.
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PFF
Schemes & Loan Application